Unchained Ceo AF

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CEO AF’s Unchained Masterclass Series

Built for Roofing Contractors Who Are Ready to Lead.
At CEO AF, we help entrepreneurs break free from the daily grind and step fully into their role as the CEO of themselves and their business. These masterclasses are designed specifically for roofing contractors, giving you the tools, systems, and mindset shifts needed to scale with intention, lead with clarity, and reclaim your time. It’s time to stop working in your business and start building it like the empire it’s meant to be.

Marketing – Master the Art of Strategic Growth

In this class,

  • You’ll learn how to take control of your marketing strategy with clarity and precision. Taught by Kimba Garcia—entrepreneur, branding expert, and former board advisor to a multimillion-dollar marketing firm—you’ll gain the knowledge needed to confidently plan your marketing budget and hire the right people.
  • Kimba breaks down powerful tactics like SEO, Facebook ads, digital door knocking, websites, funnels, list targeting, direct mail, handwritten letters, and more.
  • This class will help you stop wasting money on guesswork and start hitting your target with sniper-level accuracy. It’s not just about making money—it’s about saving thousands in costly marketing mistakes.

Upcoming Class

Thursday, Jun 12 · 4–5 PM
$ 129
One Time

Recruiting & Team Building – Build a Team That Builds the Business

In this class, you’ll learn

  • How to attract, hire, and develop a high-performing team that drives growth without draining your time. Taught by Kimba Garcia—who has built, scaled, and trained multiple multimillion-dollar sales teams.
  • This course covers where to find talent, how to interview effectively, and how to sell your company’s vision so people want to be part of it.
  • You’ll also dive into onboarding strategies that set your team up for success from day one. From culture to accountability
  • This class is about building a team that performs so you don’t have to carry the entire load. Get ready to save thousands in turnover costs and hours of frustration by building it right the first time.

Upcoming Class

Wednesday, Jun 18 · 4–5 PM
$ 129
One Time

Insurance Paperwork – Decode the Documents, Protect Your Profits

In this class, you’ll learn

  • How to confidently read, understand, and respond to insurance paperwork like a pro. Taught by
    Kimba Garcia—a ten-year contractor whose eyes have reviewed thousands of claim files
  • This course breaks down the key terms, formats, and red flags that impact your bottom line
  • You’ll also learn the critical “what to do and when” as a contractor: when to handle it yourself, and when it’s time to bring in a public adjuster, go to appraisal, or escalate to an attorney.
  • This class is designed to keep you in control, avoid unnecessary delays, and ensure you’re getting paid what you’re owed—without missing a beat.

Upcoming Class

Wednesday, Jun 25 · 4–5 PM
$ 129
One Time

Executive Assistant Masterclass

Ticket includes admission for both the CEO and their Executive Assistant

Does your team need constant direction? Are you spending valuable time answering “what’s next” instead of focusing on big-picture priorities? It’s time to stop managing chaos—and start empowering your Executive Assistant to run the backend while you lead the front.

At CEO AF, we believe the CEO’s job is to be the Rainmaker—and the EA’s job is to chase behind with a bucket, collecting as much of that water (opportunity, revenue, and momentum) as possible.


This high-impact training is designed to turn your Executive Assistant into your most valuable asset. In this masterclass, your EA will learn how to:

  • Effectively manage your calendar and protect your time
  • Communicate like a pro using our signature “Love Sandwich” method
  • Create a prioritized to-do system that updates you daily—so you’re never left wondering what got done
  • Build theme days to streamline recurring tasks and eliminate confusion
  • Develop a custom SOP and role outline that clearly defines their responsibilities and daily flow

Meanwhile, you—the CEO—will learn how to clearly communicate priorities, delegate with confidence, and stay in your zone of genius.

A well-trained Executive Assistant will more than pay for themselves. Let’s make sure that’s your reality.

Spots are limited. Grab your CEO + EA duo ticket now.

Upcoming Class

Monday, Jun 9 · 11 AM–12 PM
$ 333
One Time

Selling Commercial Roofs – Land Bigger Deals with Confidence

  • This 90-day intensive is designed for roofing contractors ready to break into commercial and scale fast. Taught by Brett Schlanger, Business Development lead at The Morgan Law Group, you’ll meet bi-weekly for deep-dive training sessions that walk you through every step of the commercial roofing process—from finding leads and securing appointments to closing deals and managing projects with precision.
  • Brett brings years of hands-on experience selling high-ticket commercial roofs and navigating the legal and operational complexities that come with them.
  • For a $5,000 investment, you’ll gain access to proven strategies that can lead to contracts worth $50K, $100K, or even $500K+. One good deal could pay for this course ten times over—and the knowledge you gain will keep producing returns long after the 90 days are up.

Commercial Roofing Sales Masterclass Kick Off
Thursday, Jun 26 · 4–5 PM

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